Leaders in Change Video Series: Part I, Our Conversation with Nicholas Christakis
Over the next few weeks, we’ll be posting a series of video interviews featuring the directors of three cutting-edge Pioneer projects explaining and highlighting the progress of their work. While the projects span multiple health care areas – and in some cases, academic disciplines – one common theme unites them: They are all born from ideas that have the potential to drive dramatic change today and may shape the future of people’s health tomorrow.
Kicking-off the series is a video from renowned Harvard internist and social scientist Nicholas Christakis. Currently, Christakis and his research partner, James Fowler, are receiving accolades for their recent book, Connected, which explores how behaviors, habits and other traits "ripple" along our social networks. Anyone familiar with the “six degrees of separation” concept (or the late 90’s viral Internet hit The Oracle of Bacon) will understand the philosophy that serves as the foundation of Christakis’ research. That being, any individual in the world is connected to another by at-most six people.
While it’s interesting that we are all somewhat closely connected, does this have any impact on us as individuals?
Christakis’ research shows that it does – to a point. He found that our behaviors are usually influenced by up to three degrees out on our social “chains.” For example, if your friend’s friend’s friend smokes, you’re more likely to smoke – even though you probably don’t know that person directly. However, any more than “three degrees of influence,” and the contagion seems to stop. So, while you may be connected to the Queen of Jordan by five or six degrees, it’s unlikely her behaviors will impact yours.
A result of this theory is that it may be possible to impact an entire social network through just a few targeted interventions. As Christakis explains, if we “seed” strategic parts of the network with certain thoughts, those thoughts – whether healthy eating choices or abstaining from tobacco – will ripple through the chain and can have a scalable affect.
Impact of Social Networks on Health and Behavior from Pioneer Portfolio on Vimeo.